It's a new app called Roximity and it's designed to quickly and efficiently save you more money while on the go.
The new app lets you select from several categories of interests such as Bars or Groceries, and then it shows you the current specials at the shown places, as well as how to get there!
Motortrend did a report on this new technology and featured the following article:
Ford’s application is called Roximity, and is the creation of Danny Newman, Austin Gayer, and Joe Mease. The three submitted Roximity in last year’s 2011 TechCrunch Disrupt Hackathon in Ford’s SYNC App Developer Challenge and won first place. Roximity might follow the same path as special daily-deal services like LivingSocial and Groupon, but allows registered users to fine-tune which deals they see. As it runs on an Apple iOS device, it uses the smartphone’s GPS to tell the user where the closest relevant deals are. Because they won the SYNC app challenge, Newman, Gayer, and Mease were given access to Ford’s SYNC programming interfaces; the result is full Roximity integration with the SYNC system, making your car a rolling bargain hunter.
The system only runs on SYNC AppLink, which is limited to non-MyFord Touch devices, and requires an iOS device like an iPhone to be connected to SYNC. Once everything is set, the driver can use SYNC’s voice-activation feature to search for particular deals. The app launched this morning and is available in the Apple App Store.
Read more: http://wot.motortrend.com/bmw-ford-unveil-in-dash-apps-including-daily-deal-and-stitcher-smart-radio-244567.html#ixzz23Ae5QcVp
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