Thursday, May 31, 2012

State Farm and Ford Teaming Up

Now when you purchase a Ford vehicle that includes the Sync system, you can save even more money.

MarketWatch writes:


Ford SYNC®-equipped drivers could save up to 40 percent per year through the State Farm Drive Safe & Save insurance discount program depending on their annual mileage


The discount is based on the vehicle odometer reading that is reported when the driver uses Vehicle Health Report, a standard feature of SYNC available on 2009 model year and newer Ford Motor Company vehicles


The nation's No. 2 automaker and the country's leading insurer of cars have joined forces to offer lower insurance premiums for drivers. Using Ford SYNC® technology, State Farm Insurance is expanding its Drive Safe & Save(TM) program.


Read More: http://www.marketwatch.com/story/ford-state-farm-collaborate-to-offer-auto-insurance-savings-using-sync-in-car-connectivity-system-2012-05-30

Friday, May 25, 2012

Memorial Day Safe Driving Tips

Want to keep your car out of the shop this Memorial Day weekend? PRWeb has some great tips for avoiding accidents and keeping your family safe so you and your family can experience the most fun possible while traveling this year!


Memorial Day marks the unofficial start of summer, which means many people will be traveling for cookouts, pool parties and vacations. With so many people on the roads this weekend, Amica Insurance reminds everyone to use extra care while on the road. 
Here are a few reminders: 


 Don’t drink and drive. Make sure you have a designated driver.


Wear your seatbelt at all times. Police in many states are cracking down on seatbelt violations.


Avoid distracted driving. Many states now ban the use of hand-held cell phones and/or texting while driving.


Don’t speed or drive carelessly.


Get plenty of rest before a long trip and stop for frequent breaks. Don’t drive when you’re tired.


Slow down for road construction and beware of detours.


Read More: http://www.prweb.com/releases/2012/5/prweb9542982.htm

Friday, May 18, 2012

Ford Expected to "Stay Fresh"

Ford is expected to stay fresh and ahead of its competition by releasing new models more frequently.

Ford Motor Co. will lead the industry in introducing new or refreshed vehicles in the U.S. at the fastest rate for model years 2013 through 2016, according to a Bank of America Merrill Lynch report.


Bloomberg writes:

Ford will replace 26 percent of its lineup during the period, analysts led by John Murphy wrote in the annual “Car Wars” report published today. The analysts said replacement rates will be 25 percent for General Motors Co. (GM) (GM), 24 percent for Toyota Motor Corp. (7203) and 23 percent for Nissan Motor Co., which will match the industry average.


Read More: http://www.businessweek.com/news/2012-05-16/ford-to-replace-u-dot-s-dot-models-fastest-bofa-says-in-report

Thursday, May 10, 2012

New Ford Fusion Redefines Midsize Sedan



Now with built in radar, sensors, lane keeping systems, active park assist, and many more features, the Ford Fusion has completely redefined what users now see as the American Mid-Sized sedan.

NewsBlaze writes:

"These new sensing technologies help extend the driver's own senses, providing a level of assistance never before available to the family sedan buyer," said Adrian Whittle, Ford Fusion chief engineer. "The new Fusion launches this year with these advanced technologies - making them more affordable and available than ever before."

Fusion's suite of driver assist technologies are the result of the addition of new sensors, including cameras and radar combined with existing technologies, such as electric power-assisted steering (EPAS) and data from the anti-lock braking and stability control systems.

Read More: http://newsblaze.com/story/2012051011220300001.pnw/topstory.html

Tuesday, May 1, 2012

“Go Further” Ad Campaign Begins Tonight!



Tonight, Ford will take a dramatic step out of the box with the launch of a new advertising campaign featuring some of our most exciting vehicles – the Ford Fiesta, Focus ST, 2013 Escape and the all-new 2013 Fusion Energi plug-in hybrid. 

This also marks the external debut of our new Go Further global brand promise here in North America.

For the first week of this campaign, none of the vehicles featured in the ads will wear the blue Ford oval and there will be no mention of the Ford brand. This unique – and somewhat unconventional – approach is designed to catch the attention of consumers who have perceptions of the Ford brand that don’t match up with the reality of today’s Ford Motor Company.  By running the ads for the first seven days of the campaign without any reference to Ford, we’re confident that the fuel economy, technology and design of our new vehicles will speak for themselves.  

After one week, re-edited versions of these spots will take over and be fully Ford-branded, but look similar in tone and feel to the first set of ads. These will air in a big media push for an additional six weeks. 

To read more about this, including Jim Farley’s perspective click here

Watch for the ads tonight during some of your favorite television programs like House, Smash, Dancing with the Stars and Jimmy Kimmel Live. 

And you can go here to see the 60-second version of the unbranded ad…and since changing the perception of our Ford lineup to match reality is so important to growing the business, we ask that you actively share the ads with your family and friends. 

Thank you for your support Ford Fans!

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