Ford is tops in owner loyalty

Ford Motor Co. is the top car manufacturer in owner loyalty, according to a study released Wednesday by the consulting firm Polk. This is the first time since 1999 that Ford has earned that distinction.
Toyota won the honor last year but fell to second place this year. General Motors was third.

The award is based on an analysis of 4.9 million new vehicle purchases during the 2010 model year. Owner loyalty means that a customer who owns a car, truck or SUV made by a particular manufacturer buys another from that same manufacturer.

Read the full article:  http://money.cnn.com/2011/01/12/autos/ford_polk_loyalty/index.htm