Ford Motor Company is working to reduce teen crashes and fatalities through educational programs such as Driving Skills for Life (DSFL) and the introduction of such technologies as MyKey® and SYNC®.
“Ford has a long-standing commitment to safety, as we seek to improve crash protection, crash avoidance and safe driving behavior,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. “When it comes to teens, Ford is using extensive research to develop educational and technological solutions to help reduce the loss of young lives on our roads.”
Ford’s efforts address real-world concerns. According to a Harris Interactive Study commissioned by Ford, 57 percent of parents worry that cell phone conversations are distracting their teen drivers, while 34 percent of surveyed teens say they talk on their phones while driving. At the same time, 15 percent of teens said they text while driving, while 51 percent of parents are concerned about this practice. When it comes to speeding, 53 percent of parents worry their teens drive too fast and 44 percent of teens surveyed admitted to it.
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