Monday, November 7, 2011

Ford’s ‘Do Not Disturb’ Technology Helps Teens Focus on Driving

Great news for parents! Would you use this technology for your children?

The safety of teen drivers remains a top priority for Ford, with the automaker’s manager of Safety Planning and Strategy, Andy Sarkisian, recently saying: “We are continually listening to our customers and responding to parents’ desire to make sure their kids are paying attention to the road, not their cell phone.”

The latest Ford effort? Building on its innovative MyKey system, which already has made a name for itself by helping parents eliminate potential driving distractions when teens are behind the wheel, the company will launch an innovative “Do Not Disturb” functionality on the 2012 Ford Explorer. This new feature operates in tandem with MyKey and Ford SYNC to block incoming cell phone calls and texts, allowing young drivers to keep their attention where it belongs—on the road. Phone calls are sent to voicemail, while texts are saved. And the system still allows voice-activated out-going calls, including, if necessary, those from SYNC’s 911 Assist emergency-calling feature.

MyKey also retains parent-friendly functions like the ability to:

  • Limit a vehicle’s top speed
  • Set audible alerts for the driver if the vehicle surpasses a certain speed
  • Mute the audio system unless/until front occupants buckle their safety belts
  • Block adult programming from satellite radio channels
  • Limit the maximum volume of the sound system
  • Prevent deactivation of the vehicle’s traction control system
  • Turn on the low-fuel warning light with 75 miles of driving range remaining, providing an early notification that it’s time to fill up

“Adding Do Not Disturb to MyKey is yet another way Ford is helping parents to encourage their kids to drive safer,” added Sarkisian. “Our dealers tell us that when they have a buyer with kids in the house and they mention the MyKey feature, every single one of them says, ‘How do I turn that on?’ Customers are very happy with the feature.”

Follow the link for a video explaining Ford MyKey

Read more: http://www.fordinthenews.com/ford%E2%80%99s-do-not-disturb-technology-helps-teens-focus-on-driving/

0 comments:

Post a Comment

Twitter Delicious Facebook Digg Stumbleupon Favorites More