How cool is this?
Using more than 380,000 LEGO bricks, a full-size version of the Ford Explorer made its debut at the Blue Oval’s Chicago Assembly Plant this week. The eye-catching Explorer recreation marks a new partnership between Ford and the LEGOLAND Florida theme park.
Twenty-two designers were needed to create the LEGO Explorer, which sites atop a 768-pound interior aluminum base. For now, it will be featured at the historic Chicago plant that produces the Explorer, but soon it will make the journey Florida where it will remain parked at LEGOLAND.
“Ford is excited to support the alliance between LEGOLAND Florida and the Southeast Ford dealers. The LEGOLAND Florida Explorer and the Ford Driving School attraction are great opportunities to showcase our products and safety messages to families and visitors in a unique way,” said Tracy Magee, Ford Experiential Marketing manager.
LEGOLAND Florida is slated to open on October 15. The park will be home to exhibits using more than 50 million LEGO bricks, including the new Explorer. It will also feature the Ford Driving School for children, which will give kids the thrill of driving their own vehicle. The idea for the school came from Florida-area Ford dealers that wanted to support the brand while promoting responsible driving skills.
“We’re less than a month from opening and the anticipation level is incredibly high,” said LEGOLAND Florida General Manager Adrian Jones. “This is the only park of its kind in the world built exclusively for kids ages 2 to 12, and it will be a total departure from anything families with young children have seen before. It’s a completely immersive experience, engaging kids’ imaginations and their sense of adventure through interactive play.”
To watch the video of this being built or to read more: http://www.fordinthenews.com/ford-explorer-gets-reinvented-with-lego-bricks/#more-2788
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