The J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) Study examines how gratifying a new vehicle is to own and drive. The study reveals that the industry average APEAL score in 2011 increases by 3 index points from last year—to 781 (on a 1,000-point scale) from 778 in 2010. The 2011 APEAL Study is based on owner evaluations of more than 90 vehicle attributes, and complements the recently released J.D. Power and Associates 2011 US Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.
The APEAL Study measures owner satisfaction in 10 categories:
- Fuel Economy
- Audio/Entertainment/Navigation
- Vehicle Interior
- Seats
- Engine
- HVAC
- Storage
- Visibility
- Driving Experience
- Vehicle Exterior
The 2011 Ford Fiesta was named the highest ranked sub-compact car. While the 2011 Ford F-150 was the highest ranked large pickup. On a side note, all of of Ford's newest retail vehicles earned fuel efficiency ratings above the segment average.
Read more: http://www.jdpower.com/autos/articles/2011-APEAL-Study-Results/
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