Ford launches new virtual showroom on PlayStation Home.
The Blue Oval is the first automaker to launch a space within the North American version of PlayStation Home, which currently has more than 20 million users. PlayStation Home is a free-to-play, dynamic social game platform developed for the PlayStation 3 system and can be accessed by users via the PlayStation Network.
“The Ford Showroom gives players an opportunity to check out our vehicles in an environment where most people wouldn’t expect to see Ford,” said Brian McClary, Ford social and emerging media specialist. “It’s another example of how we’re providing customers with ways to engage with Ford on their own terms in their own way.”
“The Ford Showroom in PlayStation Home is the perfect place for people to explore, interact with and share these highly recognizable and popular vehicles,” said Amy Carney, president of advertiser sales for Sony Pictures Television. “Their SYNC technology also has strong synergies for creating highly interactive and engaging game experiences.”
Read more: http://www.fordinthenews.com/ford-brings-virtual-showroom-to-playstation-home/#more-2408
0 comments:
Post a Comment