The Future Of Ford

In the past whenever we thought of cars from the future the first thing to come to mind was often flight visualizing hovercraft or "Skycars", but in recent times the Disney-style imagination has changed to something much more practical often utilizing a greater form of technology similar to what we currently have.

Ford follows exactly this line of thought by breaking down into 3 tiers of progression: 0-5 years from now, 5-10 years, and 10-15 years from now.

Techcrunch writes:


Some of the speakers at today’s Techonomy Detroit conference talked about how entrepreneurship and technology can help Detroit diversify its economy beyond automobile manufacturing. But that doesn’t mean we have to give up on the car companies.

Ford, for example, seems to be in the middle of a reinvention. At the conference, I had a chance to interview Paul Mascarenas, the company’s CTO and vice president of research and innovation, about Ford’s vision for the car of the future — a vision includes some pretty dramatic changes.

Mascarenas distinguished between the near-term (the next five years), the mid-term (5-10 years from now), and the long-term (10-15 years and beyond) future. In the near-term, he said Ford vehicles will look more-or-less the same, but they’re going to be more fuel efficient and increasingly electric. We’re also going to see more driver assistance features that try to improve safety.

Read more: http://techcrunch.com/2012/09/12/ford-paul-mascaneras-techonomy/